Websites - Superwool & Arriva

Digital Media Work

E-Stores

PR

​​Challenge

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​Sales for SuperWool brand declining, create branding/marketing campaign to boost sales.

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Result

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​Contacted Raid The North adventure racing association to become official sponsor to increase awareness. Also created corporate website for the Superwool brand to promote the benefits of smart compression and allow customers to purchase online. Worked with web designer to develop website that was consistent with brand, fun, informative and linked to Amazon webstore.

Challenge

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To market the Arriva sock brand, a newly develop line lifestyle socks for health and welness. Goal was to create and manage an e-commerce platform to sell Arriva products online.

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​Result

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​Worked closely with CEO to develop marketing plan and promotional materials to launch brand. E-Commerce website arrivasocks.com achieved significant growth in sales 2007-2011. Currently working on optimizing website and using analytics to develop effective digital marketing strategy moving forward. ​

arrivasocks.com

&

arrivacanada.com